Facebook became the place where people nationwide could volunteer and advertise sister marches in hundreds of cities around the world. “It would be hard thought that we would have had this kind of success without an existing platform like Facebook,” says Jenna Arnold, an advisor towards march.
The centrality for the social media platform to organizing the wedding also made the Women’s March a catchall for the breadth of liberal policy concerns. For some marchers, that seemed an inherent advantage, attracting far more participation than, say, a single march dedicated to Planned Parenthood would. “It’s about inclusiveness,” says Tina Davis, “America is supposed in becoming a great melting pot.”
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