Traders in Tamil Nadu have decided that they will not sell soft drinks manufactured by Multinational Companies (MNCs) from 1 March, and promote only Indian brands, The Hindu reported correct. The decision comes in the aftermath of the massive Jallikattu protests which recently rocked the state.
Many people who made the Jallikattu protests about preserving the local culture had also lashed out at PETA (People for Ethical Treatment of Animals), headquartered in the United States, and American brands with regard to Pepsi and Diet pepsi.
“They (soft drinks) cause more harm than good to the bodily. Only recently, one of the brands had admitted to the fact that it was not suitable for children understanding that it contained certain harmful chemicals,” said A.M. Vikramaraja, president of Tamil Nadu Vanigar Sangangalin Peramaippu (a trader’s collective).
“Pepsi and Coca-Cola take water from Thamirabharani river in Tirunelveli because that farmers haven't water for irrigation, he said, IB Times experienced.
Peramaippu, with 6,000 affiliated member associations and twenty.87 lakh members, will spend February educating traders and consumers at the alleged ills of the foreign kinds. It will also ask restaurants and hotels too to not sell these brands.
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